Joshua Smith Consulting

Tourism & Hospitality


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After graduating with a degree in Public Relations & Marketing from Miami University of Ohio, Joshua Smith began his career with the international consortia Virtuoso in Seattle, WA in 2007. As manager of preferred tour operators, Joshua elevated his portfolio within the luxury leisure network through marketing and educational programs. Continuing his success, he placed focus on further developing the Tourism Board portfolio, acting as an integrated marketing consultant with over 40 governments. In 2010, Joshua co-founded 45 Degrees Marketing, a representation company promoting international ground operators to the US trade industry. Through this, he consulted with other brands such as Travel Marketing Worldwide, managing the Middle Eastern portfolio and served as the U.S. office for Asia Reps, a German-based company with a collection of luxury properties across Asia. 

In 2012, Joshua sold 45 Degrees Marketing and started a self-branded consulting company, immediately securing a contract with TRAVCOA as Independent Journeys Product Manager. Focusing on operational efficiency and destination development, Joshua created an expansive portfolio of over 140 tours in more than 70 countries eventually becoming Associate Director of Private Travel, managing the team of Custom & Private Journey Planners. In February 2013, Joshua launched Millennials in Travel, a career development and networking organization for young professionals in the travel industry. As CEO and Director of Strategic Development, Joshua created a network of eleven domestic chapters comprised of 2,200+ members in just 18 months, while also obtaining a trademark on the name. With numerous monthly events, an industry opportunity program and global alliances, Millennials in Travel has become the premier organization for future leaders of the travel industry. During this time, Joshua joined the board of the United States Tour Operators Association on the conference planning committee and was speaker at the 'Millennial Garage' discussing travel trends. He also joined the National Tour Association's Young Professionals Advisory Board. 

In August 2013, Joshua was named on the hot list of "Rising Stars" by travAlliancemedia. Because of his success of developing Millennials in Travel, Joshua was featured on the December 2014 cover "Millennials Rising" on Travel Agent Magazine.


Joshua left Travcoa in 2016 and launched a new boutique travel agency called Global Citizen Journeys, an affiliate of Coastline Travel Advisors. As a Virtuoso Travel Advisor, he focused on creating immersive travel experiences across the globe. He continued consulting with travel technology companies such as Dipp, a platform connecting travel companies and potential clients via social media intelligence; and entertainment productions, all in the effort to promote sustainable tourism on a global scale. In 2018, Joshua began a position with South African Tourism as the Trade Relations Manager for the West Coast and responsible for the promotion of the beautiful country of South Africa. Simultaneously, he began a Master of Sustainable Tourism degree with Arizona State University. In late 2019, Joshua joined Goway Travel as Tourism Partnerships Manager, working with government tourism boards on six continents through cooperative campaigns and marketing and trade engagement collaboration. Joshua is a frequent panelist at industry conferences and events, as well as a resource for other organizations focused on millennial trends.

With the collapse of the industry in 2020, Joshua returned to consulting while completing his masters degree and focus on the growth of Millennials in Travel and his two real estate rental investment companies in his college town of Oxford, Ohio.  Outside of tourism and real easte, Joshua is a certified yoga instructor through CorePower Yoga and enjoys cooking with the many spices he's collected in his travels.

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