Joshua Smith Consulting

Tourism & Hospitality


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With fourteen years of tourism industry experience in diverse roles and a Masters in Sustainable Tourism, Joshua's background offers a unique view on product creation, sales strategy, policy development, and marketing integration. His entrepreneurial drive and strategic vision allows for a comprehensive and cross-sectorial understanding of global tourism relationships, which serves as a foundation in effective implementation.

After graduating with a bachelors degree in Public Relations & Marketing from Miami University of Ohio, Joshua Smith began his career with the international consortia Virtuoso in Seattle, WA in 2007. As manager of preferred tour operators, Joshua elevated his portfolio within the luxury leisure network through marketing and educational programs. Understanding the need for a collective strategy, he began managing the tourism board relationships, developing integration marketing campaigns with over 40 governments. In 2010, Joshua left and co-founded 45 Degrees Marketing, a representation company promoting international ground operators to the US trade industry. Through this brand, he consulted with other companies such as Travel Marketing Worldwide, managing the Middle Eastern portfolio and served as the U.S. office for Asia Reps, a German-based company with a collection of luxury properties across Asia. 

In 2012, Joshua sold 45 Degrees Marketing and launched a self-branded consulting company, immediately securing a contract with TRAVCOA as Independent Journeys Product Manager. Focusing on operational efficiency and destination development, Joshua created an expansive portfolio of over 140 tours in more than 70 countries eventually becoming Associate Director of Private Travel, managing the team of Custom & Private Journey Planners. In February 2013, Joshua launched Millennials in Travel, a career development and networking organization for young professionals in the travel industry. As CEO and Director of Strategic Development, Joshua created a network of eleven domestic chapters comprised of 2,200+ members in just 18 months, while securing a trademark for the brand. With monthly events, developmental programs and global alliances, Millennials in Travel has become the premier organization for future leaders of the travel industry. During this time, Joshua joined the board of the United States Tour Operators Association, the National Tour Association's Young Professionals Advisory Board and began speaking a numerous industry events on millennial travel trends. 

In August 2013, Joshua was named on the hot list of "Rising Stars" by travAlliancemedia. Because of the success in developing Millennials in Travel, Joshua was featured on the December 2014 cover "Millennials Rising" on Travel Agent Magazine.


Joshua left Travcoa in 2016 and launched a boutique travel agency called Global Citizen Journeys, an affiliate of Coastline Travel Advisors. As a Virtuoso Travel Advisor, he focused on creating immersive travel experiences across the globe. He continued consulting with travel technology companies such as Dipp, a platform connecting travel companies and potential clients via social media intelligence, and entertainment productions on filming locations and relationships. In 2018, Joshua began a position with South African Tourism as the Trade Relations Manager for the West Coast and responsible for the promotion of the beautiful country of South Africa. Simultaneously, he began a Master of Sustainable Tourism degree with Arizona State University. In late 2019, Joshua joined Goway Travel as Tourism Partnerships Manager, working with government tourism boards on six continents through cooperative marketing campaigns and trade engagement activities. Joshua is a frequent organizer and panelist at industry conferences and events including the New York Times Travel Show and Travel & Adventure Show series, as well as a resource for other organizations focused on the millennial generation.

In 2021, Joshua relocated to Cape Town to finish his masters degree and focus on the growth of Millennials in Travel. He currently lives between properties in Cincinnati, Philadelphia and Cape Town, while continuing to travel extensively. Outside of tourism, Joshua operates two real estate rental companies, is a certified yoga instructor through CorePower Yoga and enjoys cooking with the many spices he's collected in his travels.

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